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Murray Raphel -
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 Murray RaphelSPEAKER• Travels throughout the U.S., Canada, Europe and the Pacific Basin. Speaks on marketing for retailing, direct marketing, financial/insurance groups and the food industry. • Speaker for Food Marketing Institute for 20 years; 12 years at Pan Pacific Marketing Symposium, Australia; 12 years at Montreux Symposium and 9 years at Greenwich Workshop conventions as well as several years for IGA, N.G.A., St. Joseph's University, American Express and NCR. CONSULTANT • Financial Service Groups • Retailing, worldwide • Direct Marketing industry, worldwide • Supermarket Industry, Wholesale and Retail E-NEWSLETTER • "The Raphel Report" on the Raphel Marketing website BOOKS • "The Complete Idiot's Guide to Winning Customer Loyalty" • "Selling Rules!" * "Up The Loyalty Ladder" • "Tough Selling For Tough Times" • "Mind Your Own Business" • "The Do-It-Yourself Direct Mail Handbook" • "Customerization" BUSINESSMAN/CIVIC LEADER • Chairman, Raphel Marketing • Co-Founder of Supermarket College • Developer of Gordon's Alley, New Jersey's first pedestrian mall, a multi-million-dollar shopping complex in Atlantic City, N.J. • Advisory Board Member, U.S. Small Business Administration POSITIONS HELD • Vice President, Historic Gardner's Basin • Vice President, Miss America Pageant • State commissioner, Atlantic City Convention Center Authority • Vice Chairman, New Jersey Casino Reinvestment Development Authority • Chairman, Atlantic County Improvement Authority • Board Chairman, Atlantic Community College • Director, Board of Freeholders, Atlantic County, N.J. |
Packed into these 175 pages are dozens of ideas to increase sales in individual supermarket departments, as well as rules for successful promotions, and the importance of the word "Free!"
A fast-paced book packed with proven "rules" that you'll find work to "make the sale."
This book is a must-read for anyone who has to get up in front of others and speak, whether to 5, 50, or 500 people at a time.
You'll read the eight characteristics used by successful entrepreneurs used to overcome tough times in their business. |
