The Customer Experience Revolution
By Jeofrey Bean and Sean Van Tyne
Customer experience goes beyond branding, marketing, and customer service. It is more than products, features, and management.
The book tells today’s company what makes a business profitable in this new century. The “twelve essentials” for creating great customer experience cannot be ignored.
Expectations among consumers have risen. You need to be part of the customer experience revolution or your company will be left behind.
Available January 1, 2012
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S. Prestley Blake has lived the American dream. In partnership with his brother Curt and with the help of his parents, Pres started a small ice cream shop in Springfield, MA that later created the Friendly Ice Cream Corporation, a 500+ restaurant chain now known as Friendly’s.
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Our all-time best-selling business book.
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